Lesson series

Fashion Buying in Italy

An introduction to Fashion Buying and where to buy Made in Italy in the country of Fashion.
This course is perfect for boutiques owners or small entrepreneurs or anyone that would like to start a career as a fashion buyer. An introduction to Fashion Buying and where to buy Made in Italy in the country of Fashion.
What you are going to learn?
You will learn about the role of a Fashion Buyer, how to define the perfect target for your business, analyze your competitors, distinguish the different types of fabrics and materials, discover and analyze new trends and styles. You will learn about the major wholesale centers in Italy and the most influential trade fairs. When possible, you will also have the possibility to visit these fairs or buying offices to experience Italian fashion firsthand. 
Created with